Prostar Red

Virtual talent evaluation for film industry

Hire Remotely, Beyond Boundaries

Indian film industry was established in 1930s and very less has changed in terms of talent hiring for mainstream projects. But today, due to open internet, work opportunities aren’t limited to only few know production houses. The power centers are shifted in hands of social influencers, independent content makers & OTT content platforms.

While there is an ocean of talent in India, there aren’t advanced and authentic platforms that does justice to real artists. And hence ProStar was launched to give such artists a more realistic push by connecting them with mainstream acting or modeling projects, authentic film makers and casting directors.

With Covid-19 lock down, film industry casting came to stand still. In such cases, India needed an efficient virtual casting platform. Prostar Red took it upon themselves to change the way castings are done in lock down through virtual platforms. It also enabled remote collaboration between casting team, talent agencies. In tough times, Prostar Red delivered on the need of an hour – a collaborative, virtual, talent evaluation platform.

Client
Prostar Red
Roles & Responsibilities
  • Research
  • Interaction & Visuals
  • Prototyping & Guerilla Testing
Users
  • Casting Directors
  • Actors & Models
  • Talent Agents
Devices
  • Responsive Web (Portal)
  • Mobile (Native App)

Prostar Red Ecosystem

1

Artist app

Where talents can find great opportunity and send their auditions from anywhere
2

Recruiters App

Where celebrated casting directors can schedule virtual auditions for talents around the world.
3

Artist Manager

The inhouse talent screening and onboarding app made for Prostar admins

Project Stats

50

%
Reducting in Casting Budget

3

x
Talent reach

90

%
Budget savings for artists

For artist management team

This is the central engine of all artist data and has screening featured. The artist approval, profile management, bulk communication all happens here.

For Artists

Audition from home, office or anywhere. Travel only when selected for next round. Save time, money & energy.

For Recruiters

Audition from home, office or anywhere. Travel only when selected for next round. Save time, money & energy.

We innovated micro experiences

Once a user register, he lands on such a screen. Success stories builds credibility. Autograph captures that desire of being a successful star and sharability also helps app marketing. The daily waitlist meter builds anticipation helping users form daily habit of visiting the app.

Helping casting directors with credible data points

Showing shortlisting probability & previous success, social reach & ability to view & vote for finalisation helps supercharging bollywood hiring

Tele prompter for audition script

Prostar artist app enabled artist to never forget a dialogue and reduce takes by providing a tele-prompter as overlay with a custom speed. Role match algorithm shows best suited role from available set of roles. Gives insights into otherwise unknown areas of recruiter.

Prostar had many other features below the good

Talent rating, packs upgrades, reviewing, team choices, live questions & answers, team management.